Socially Conscious About Our Planet

As New Planet began to grow in its early stages, company founders Pedro and Seneca Gonzalez searched for ways to make great tasting gluten-free beer, but to also make an impact on our planet. The company is named New Planet for a reason. With the objective in being socially conscious and environmentally responsible, we partnered with Wildlands Restoration Volunteers (WLRV) to make our goal a reality.

This year New Planet partnered with WLRV for the second time to tackle restoring social trails around Red Rocks Amphitheater in Morrison, CO. Heavy pressure from the rugged infrastructure of the red rocks had led to over 400 ft of gullies and nearly 2,000 ft of disturbed foothills to repair. It was a sunny day when the volunteers split into a few groups to manage different areas of restoration. Land overhaul, decreasing erosion via trail repair and producing revegetation were all tasks at hand.

In restoring these lands, WLRV was able to contribute to the aesthetics of a Denver Mountain Park formerly known as one of the Seven Wonders of the World, all while making the areas surrounding Red Rocks safer for those who decide to explore outside of the entertainment facility itself. After two days work, the social trails were in full repair and could be utilized by music fans, hikers, and adventurers alike.

“The vibes were great; everyone was excited to make sure the lands were repaired to full quality,” said New Planet employee and representative Ryan Gaterman, “WRLV definitely has great intentions and that is why New Planet chose to sponsor such a great event.”

At the end of the first day’s work, WRLV celebrated a hard day’s work by taking a breather and enjoying some cold New Planet Beer at the historic Civilian Conservation Corps bunkhouse. By the time everyone arrived back at the campsite, dinner was served, and a drum circle had developed around the fire.

“It was great at the end of the day to see folks who had spent all day hauling trees, seeds, and rocks up steep slopes together, sit back, share smiles and compare sore muscles,” said Jarret Roberts, the WLRV Community Programs Director.

For more information on Wildlands Restoration Volunteers, check out http://www.wlrv.org/.  New Planet Beer would also like to thank Linard Cimmermanis for the great pictures. Want to know more about what we are doing? Join New Planet’s endeavors by checking us out on Facebook, Twitter, or sign up for our newsletter. Saving planet earth never tasted so good!

 

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