New Planet Beer had the pleasure of serving samples and conversing with customers at Whole Foods in Denver, CO. The Tamarac Whole Foods is the only Colorado location that has the ability to sell alcohol, so tasting events take place every Saturday from 1-6pm. In addition to two premium wine options, Tread Lightly Ale flowed freely throughout the day. Enthusiastic patrons who bought a six pack during our visit also received a one-of-a-kind organic New Planet Beer t-shirt. In addition, everyone that came by our both received a bottle opener and an informational card describing the unique background of gluten-free beer. The talk of the day was centered around the forthcoming release of the New Planet 3R Raspberry Ale which should be hitting the shelves this summer. Be sure to keep an eye out for this Raspberry delight as it’s sure to be a hit. Special thanks to the kind team members of Whole Foods for supporting New Planet Beer and their assistance throughout the day. We look forward to many similar events this summer of which will be promoted through our website.
As a coming-out-of-sorts, the New Planet Beer Company was proud to participate in the 1st Annual Boulder Brew and Music Fest, April 1, 2010 at the Fox Theater in Boulder, CO. Hundreds of eager beer connoisseurs and music junkies enjoyed small samples of Tread Lightly Ale as well as samples from some of the industry leaders including New Belgium Brewery, Deschutes Brewery and Stone Brewing Company. The day was topped off with Colorado musical acts Josh McWilliams, My Own Device and Vices I admire.
Not only did the Brew Fest provide us a great opportunity to converse with current Tread Lightly Ale drinkers, it was also a great way to introduce people to their first gluten-free beer experience. Our favorite quote from the first timers was, “It really tastes like beer!” In addition to conversing with the event’s patrons, the venue was ideal for meeting our industry leaders and colleagues who took a liking to our presence and our beer. Invaluable feedback and guidance was passed our way just as freely as we provided beer samples. All in all, this event can be chalked up as a success and we’re excited to participate in future brew fests this summer and fall. We look forward to meeting you!
New Planet Beer is showcasing Tread Lightly Ale during the American Beer Craft Week on Saturday May 22nd. Stop by the Tamarac Whole Foods in Denver at 7400 East Hampden Avenue from 2-5pm, get a taste of Tread Lightly Ale, meet the faces behind New Planet Beer and pick up some trinkets to help spread the word to your friends. Stay tuned for more New Planet Beer events. If you are interested in having New Planet Beer participate in your event, contact us and let us know about it.