In mid-August New Planet Beer journeyed to beautiful Telluride, Colorado to participate in the annual Telluride Festival of the Arts Grand Tasting. This event provided New Planet Beer the unique opportunity of sampling our beer to event attendees with refined palates who usually favor wine to beer. Although we participated in such an event with some trepidation, New Planet Beer is pleased to announce that Grand Tasting attendees gave us a warm-welcome and lots of positive feedback. Many people said they enjoyed the refreshing, fruit-forward taste of 3R Raspberry Ale. They also were pleased to learn more about New Planet Beer’s mission to do good things for the planet by donating a portion of proceeds to local environmental restoration and conservation programs. We will look forward to participating in future events in Telluride and are pleased to announce that New Planet Beer can be purchased in numerous locations in the southern part of Colorado. For more information on where to find us in Telluride and the surrounding area, check out the ‘Where to Find Us’ section on our website.